Grasshopper.com did a great job with their recent marketing campaign using social media. They created the above video, while a bit cliche, I thought it was nicely done.
The video works because its message rings true of the human spirit. We’re all summoned to create, risk, lead, and change, at least in some area in our lives. Whether we’re able to hear that calling, or do anything about it, might be a different story altogether.
I pour my heart into a lot of different things that I think are worthwhile, but I question if I’m changing the world. I’m in a city of nearly six million where a simple stroll through the downtown core can make you feel like a speck of dust.
I think when you’ve changed a life (including your own), you’ve already changed the world.
Am I thinking too small here? What do you think?